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GameStop names ex-Amazon and Chewy executives in turnaround offer

GameStop (NYSE: GME) made several announcements on Tuesday that gave investors additional hope for the beleaguered company’s ongoing turnaround. The video game and accessories retailer has announced the appointment of Elliott Wilke as Chief Growth Officer, effective April 5.

Wilke is a former Amazon executive, holding various positions within the e-commerce giant over the past seven years. This follows the hiring earlier this month of another former Amazon executive, Jenna Owens, as the chief operating officer of GameStop.

Image source: Getty Images.

Most recently, Wilke was in charge of Amazon Fresh stores, having led the Prime pantry and global technology, as well as global private brands, among others, since joining the company in 2013.

In a press release, the company outlined Wilke’s responsibilities: “At GameStop, Mr. Wilke will oversee growth strategies and marketing, with a focus on customer retention and expanding the reach of Power Up Rewards and Game Informer. He will also work with other leaders on initiatives that include expanding the company’s use of customer information and metrics to optimize channel marketing. “

It wasn’t the only announcement today. The company also hired two other alumni soft executives for the highest positions. Andrea Wolfe will be the company’s vice president of brand development, having previously served Chewy as vice president of marketing. Tom Petersen will be vice president of merchandising, taking over a role he held at Chewy.

GameStop previously brought in former Chewy CEO Ryan Cohen to lead the business away from brick-and-mortar retail and focus on e-commerce. Cohen continues to search the executive ranks at Chewy to fill the best positions at GameStop. It’s part of a larger restructuring of the company, as evidenced by the recent departure of Frank Hamlin, GameStop’s director of clientele, and the retirement of Jim Bell, the company’s chief financial officer.

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