Coinbase has announcement that he became the official sponsor of the NBA.
Find out how smart money plays the crypto game. Subscribe to our premium newsletter – Crypto Investor.
The Coinbase deal is the first crypto-related sponsorship for the NBA and gives the Coinbase brand access to the WNBA, NBA G League, NBA 2K League, and USA Basketball.
Terms of the deal have not yet been released. Over the past year, the crypto industry has invested heavily in branded partnerships.
One of the most aggressive of these crypto companies has been the FTX exchange. During the year, FTX forged partnerships with the Mercedes F1 team, Steph Curry, the MLB and the Miami Heat.
FTX’s partnership with the Heat even made it possible to rename the team’s arena to the FTX Arena.
The sponsorship deal between Coinbase and the NBA represents an ongoing pursuit of the crypto industry in its marketing.
Coinbase Chief Marketing Officer Kate Rouch said the company is proud to become the league’s official cryptocurrency partner and will start creating interactive ways for fans to engage with the NBA and other leagues.
“The freedom to participate and benefit from the things you believe in is at the heart of Coinbase’s mission. No one believes it more than NBA and WNBA fans. We are proud to become the league’s official cryptocurrency partner, ”said Rouch.
“As part of this partnership, we will create interactive experiences to engage with the amazing community and NBA and WNBA athletes around the world. “