Martha Stewart announced the launch of a new NFT digital store called FRESH Mint. The digital store will feature collections from NFT featuring her in Halloween costumes, a variety of carved pumpkins and more.
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The collection is launched in partnership with Tokns Commerce, Inc., a company that partners with designers to help create NFT collections.
The new NFTs will launch on the 19th and will be integrated with Martha.com. NFTs can also be viewed on Opensea and some of the NFTs already have offers for maximum Ether.
Stewart said she sees NFT as a new opportunity for artists and that her partnership with Tokns aligned with her vision and felt authentic.
“I have been fortunate to collaborate with talented artists, creators and entrepreneurs throughout my life. I see NFTs as a new canvas for creativity and blockchain as a vehicle to protect the intellectual property of artists and support their incredible work, ”said Stewart. “By working with Tokns, we have achieved an approach that feels authentic and aligned with my vision.”
Tokns co-founder Jamie Tedford said they were very happy to help Stewart unlock value.
“We are more than excited to help bring Martha’s NFT vision to life. Over the decades, her innovation has created a wealth of historical artifacts and intellectual property. It is our job to unleash that value, by offering fans a new way to celebrate his legacy.