Cryptocurrency games

EA Investigates NFTs and Play-to-Earn Cryptocurrency Games

Some of us just want to buy and enjoy the games we play, while publishers are now looking to take advantage of NFTs and “play to win” cryptocurrency games in the future.

As Eurogamer reports, EA CEO Andrew Wilson said on an earnings call this week that NFTs and winning games are “an important part of the future of our industry.” However, he also admitted that they weren’t going to appear in games released by EA anytime soon because “it’s still early days to figure out how this is going to work.”

The game model for winning rewards players with cryptocurrency and works with blockchain technology in one form or another. Non-fungible tokens (NFTs), on the other hand, are digital certificates for intellectual property, which could be used for many aspects of a game. For example, creating content for a specific title might result in the creation of a NFT.

For now, EA recognizes that this brand new technology is going to be important, but no one is quite sure how to use it effectively in games just yet. Deploying it in a new Battlefield, FIFA, or The Sims game isn’t likely to happen as it could easily backfire and hurt sales. There is also the issue of regulation, or the lack of it around cryptocurrencies at the moment, which could become a minefield for EA. A few days ago, it was reported that Ubisoft is also reviewing NFTs and blockchain, which is certainly taken seriously by the big game publishers.

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EA also released its second quarter financial results yesterday, with Wilson saying, “This is the strongest second quarter in Electronic Arts history, with more players from around the world joining and engaging in our major franchises, new launches and direct services. He also expects the company to see strong sales over the holiday season, thanks to Battlefield 2042, which launches on November 19.

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